Earth Hour kicks off around the globe

THE ninth annual global Earth Hour event to highlight climate change has kicked off in Samoa.

HUNDREDS of millions of people are expected to turn off their lights for one hour on Saturday as part of the event organised by the World Wide Fund for Nature (WWF).

Earth Hour started in 2007 in Australia with 2.2 million people taking part, and since then the event has grown exponentially into what WWF calls "the world's largest grassroots movement."In 2014, hundreds of millions of people in 162 countries took part in Earth Hour, according to a report from WWF. The term Earth Hour - and the eponymous hashtag - was mentioned 1.2 billion times on Twitter.Each year, participants turn off all the lights in their homes for one hour between 8.30pm and 9.30pm local time. WWF describes this as "the symbolic act of lights off around the world to inspire and unite people behind a common purpose."More than 1200 landmarks - including the Eiffel Tower, Golden Gate Bridge and the Acropolis in Athens - will participate, the WWF said.The event also aims to raise money for environmental projects as well as awareness about the threat of climate change. In 2014, WWF Singapore's Stop The Killing project raised $US21,346 dollars "to combat wildlife crime in South-East Asia".Other projects in 2014 included one by WWF India to help reduce energy use and the carbon footprint of 15,000 schools, and 17 million trees were planted in Kazakhstan.This year, Earth Hour-related action includes a 100,000-name petition against oil exploration in the Russian Arctic and a project to reduce the use of firewood in Uganda. There are also crowd-funded climate-resilience projects happening in India, Indonesia, Colombia and Portugal.Ambassadors for the event include UN Secretary General Ban Ki-Moon, South African Archbishop Desmond Tutu and global celebrities like British singer Chris Martin, Italian designer Giorgio Armani, US actor Edward Norton and Taiwanese singer, dancer and actress Jolin Tsai.

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