Lego profits lift on back of movie success

LEGO has continued to capture the imagination of children after new figures showed the world's best-selling toy firm boosted sales and profits.

HELPED by interest linked to The Lego Movie film, the Danish toymaker saw profits lift 15 per cent to seven billion Danish krone ($A1.35 billion) last year. Sales rose by 13 per cent to 28.6 billion Danish krone.

Lego, which overtook Barbie doll-maker Mattel to become the world's best-selling toy firm last year, added that sales were boosted by strong demand for its Lego City, Star Wars and Technic lines.It said it sold 62 billion Lego elements last year, amounting to 102 Lego bricks for every person in the world.Amid double digit sales growth in the UK, France, Russia, China as well as its largest market, the US, the company estimates that more than 85 million children across the world played with Lego during 2014.The group, which employs over 14,700 staff, added it had no product recalls for the fifth year running.

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