Prices to rise in 2015

Written By Unknown on Senin, 05 Januari 2015 | 22.24

AFTER enjoying some pre-Christmas price cheer, shoppers are in for a shock in the new year.

ALMOST a third of Australian businesses are expected to lift their prices in the first three months of 2015 while just four per cent will discount, according to Dun and Bradstreet's Monthly Business Expectations Survey.

The survey shows the selling price index for the March quarter rising to its highest level since the third quarter of 2009.The index can be linked to the falling Australian dollar, trading at five-year lows against the greenback and causing higher costs for many local businesses.Indicative of this, 40 per cent of wholesalers are planning to raise their prices over the next three months, while just one per cent will cut prices.Gareth Jones, chief executive of Dun and Bradstreet in Australia and New Zealand, says the falling currency is having a mixed impact on the business sector."The double-edge nature of currency movements is being borne out in the Business Expectations Survey, with mixed views from businesses on its effect," he said."While there has undoubtedly been a benefit for sections of the economy, such as manufacturers, the weaker dollar has introduced new cost pressures for businesses and industries that are reliant on imported goods."To cover these costs, many operations will be forced to lift their own prices, which will in turn flow through to other businesses and consumers alike."Despite the price increases, business expectations for sales, capital investment and employment have increased marginally compared to the previous year.But the broad lift in expectations that commenced at the beginning of 2014 appears to be moderating, as more firms forecast flat results.While prices are set to rise, profits are not, with businesses' profit outlook unchanged from last year, according to Dun and Bradstreet.But D and B economic advisor Stephen Koukoulas says the outlook is not entirely bleak."While expectations for future profits have cooled in light of recent negative news on the economy, there are also positives to be found in the gradually improving picture for business spending and hiring, which fits with recent assessments from the RBA (Reserve Bank of Australia) and Treasury," he says."Low borrowing rates, cheaper fuel and an improving US economy, meanwhile, provide additional cause for optimism."

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